DIGITAL PRINTING |
Digital printing is exceptional for short-run and rush jobs. When quality matters, and time is of the essence, digital printing goes unsurpassed in producing color documents up to 11.6 “ x 17.2 “. Quality is never compromised by using digital printing. The look and feel of the finished document is comparable to conventional offset, and the degree of excellence is equally superb. |
VARIABLE DATA PRINTING |
| What is Variable Data Printing? |
| Variable Data Printing is customized or personalized printing used in marketing campaigns to target specific audiences. It is only possible with the technology of digital printing. Also known as VDP, Variable Information Printing, Database Publishing, or Personalized Printing, it is used to customize every document within a digital printing run. The customization is virtually endless. Imagine having different copy, photos and color images on each printed document. With this technology you can tailor each document to the specific need or interest of the person or customer to whom you are trying to market your product or service. |
| Why Use Variable Data Printing? |
| Variable Data Printing maximizes the impact of your mailings by allowing you to create customized documents. Your information will be unique to the recipient because of the personalized message they receive from you. Personalized messages heighten the awareness of the recipient to your product or service, proving to be much more effective for you as a communication tool. Customer response rates, to a personalized message, average about 30% as opposed to the 1%-2% response rate for traditional direct mail. |
Sheffield Press offers you the most advanced production facility to support our Digital Printing and Variable Data Printing program. To get a quote on digital or variable data printing, please contact our sales department. |
Put our experience and expertise to work for you! |